
the party line
- a live group call with other founders every wednesday, 7:30pm, during each course
- an 8-week course every season
- every replay, in one library
- 3+ guides to keep with every course
short on time, full of ideas, and doing it all on your own? i’ve been there. real, no-judgement help to launch your brand and keep it going, from someone who’s done every job in a business, twice.
you need a plan that fits the hours you really have.
you need someone to help you pick one and see it through.
you need the bit between the post and the checkout.
you need a bestie who’s done every one of those jobs.
then you’re exactly who i built this for ♡
three ways to get me on the phone, from a weekly group call to 1:1 support. not sure? the first call’s on me.

tell me about your brand and where you’re stuck. i’ll tell you honestly which option fits, even if that’s “the party line is all you need”.



more about 1:1 mentorship more about the party line
swipe to compare →
| you get | party line | dialled in | direct line |
|---|---|---|---|
| weekly group call during each course | ✓ | ✓ | ✓ |
| seasonal course + replay library | ✓ | ✓ | ✓ |
| 1:1 calls with me | — | 2 a month | every week |
| voice-note support | — | mon–fri | priority, same day |
| your own 90-day plan | — | ✓ | ✓ + quarterly review |
| reviews of your ads, emails & website | — | 4 reviews ads, emails or website | every week |
| the seasonal guides | ✓ | ✓ | ✓ |
| commitment | per 8-week course, or yearly | 3 months | 3 months |
no email needed. it takes ten seconds.
book the free calldaytime and evening slots, every week. it takes less than a minute to book.
see available times
i started an apprenticeship in fashion at 16 and have worked in every part of a fashion business since. i’ve built two brands of my own, run one through covid, and had two babies along the way. starting a brand is the easy bit. i’m here to help you keep yours going.
honest, funny and useful, with free bits tucked in. the things i learnt the expensive way, so you don’t have to.
yes. 30 minutes, no card needed. if i can’t help, i’ll tell you who can.
because real change takes more than a month. three months gives us time to make a plan, try it, and fix what doesn’t work.
it’s mostly about turnover. under £100k a year is dialled in, over is direct line. we’ll check on your free call.
sign-up for each 8-week course closes one week before it starts. the first, the reset, starts in january 2027 at the introductory price of £298.
that’s who i built it for. evening calls, voice notes you can answer on the school run, and plans that fit the hours you actually have.
i’ve done every job in a product business: making, retail, head office, design, and running my own brands through covid and two babies. you get realistic steps that fit your brand and the hours you actually have, and a real person to ask when you’re stuck. no scripts, no judgement and no “1,000 followers overnight”.
14 years in the fashion industry, from an apprenticeship at 16 to retail at next, head office at sports direct and designing for tog24. then 9 years running my own brands: big wild thought turned over £1m in its first 18 months, and morning club hit six figures in about four months. i did the ads, the websites, the factories and the stock myself.
yes. pop your question in the chat, before or during the call, and we’ll answer them at the end of each weekly group call.
product-based businesses, mainly fashion and accessories brands, from idea stage to established. if you sell products, you’ll feel at home.
pop your website in and i’ll send back three honest fixes within 48 hours, completely free. you’ll also get my weekly check-in: one email a week with the tips i’d give my best friend.
send me your website and i’ll send back three honest things to fix. completely free, in your inbox within 48 hours.